How Social Media Advertising Can Bring You New Customers
<p>As a self-employed person, you certainly know that landing new contracts is important. Social media advertising can become a great ally for growing your business. Accessible, targeted and effective, it allows you to become known and demonstrate your expertise to a wide audience. But how do you maximize its impact? This article will help you get the most out of your ad campaigns.</p>
<h2>Why invest in social media advertising?</h2>
<p>Does advertising on social networks really help you get new contracts? As you can imagine, if we have chosen to address this subject in an article, it is because the answer is yes! This investment could help your business grow through several factors.</p>
<h3>Better reach than organic posts</h3>
<p>If you've been using social media for the past few years to promote your business, you've probably noticed a decrease in the reach of your organic posts. 'Likes' and comments, once frequent, are becoming rarer. This can be explained by the algorithms of platforms such as Facebook, which now favor content from friends and groups rather than from business accounts. </p>
<p>An advertising campaign allows you to reappear on your subscribers' news feeds, but also to reach people who don't know you yet. It is great to showcase your services or products to a new audience and redirect them to your website.</p>
<h3>Measurable results</h3>
<p>Launching an advertising campaign on social networks offers you the possibility of analyzing the results in (almost) real time. Platforms such as Meta, which owns Facebook and Instagram, give you access to a dashboard with detailed statistics. Combine these tools with Google Analytics for a complete overview of your campaign. This data allows you to accurately evaluate the performance of your ads and adjust your strategy accordingly.</p>
<h3>Precise targeting</h3>
<p>Unlike advertising on traditional media, advertising on social networks allows you to directly target the people most likely to become your customers. In addition, the artificial intelligence built into ad managers is constantly improving its algorithms, identifying with increasing efficiency the users most likely to perform the action targeted by your campaign.</p>
<h3>Flexible Budget</h3>
<p>No need to spend a fortune to advertise on social media! While advertising space in traditional media can cost several thousand dollars, a web campaign is accessible at a low cost. It's also very easy to change your budget along the way and adjust it based on the results of the campaign, maximizing your return on investment.</p>
<h2>What you can accomplish with social media advertising</h2>
<p>Social media advertising is a powerful tool for growing your audience. It offers you the opportunity to show what sets your company apart from others.</p>
<h3>Demonstrate your expertise</h3>
<p>A great way to attract potential customers is to show them your expertise. Share content that reflects your mastery of your industry while meeting the needs and questions of your target audience. For example, a graphic designer could share examples of successful projects, while a marketing consultant could post practical tips on the best strategies to increase online sales.</p>
<h3>Strengthen your credibility</h3>
<p>Reviews from <a href="https://fr.momenteo.com/blogue/limportance-des-avis-clients-lorsquon-est-travailleur-autonome">satisfied customers</a> are true social proof that inspires trust. They are invaluable to any entrepreneur or self-employed person, as the vast majority of internet users consult reviews before buying a product or service. Create a powerful ad visual based on a glowing customer review or share a short video in which an employee explains why they love working with you. These authentic testimonials can greatly influence the decisions of future customers.</p>
<h3>Reach a new audience</h3>
<p>We mentioned it earlier in this article: the reach of organic posts is plummeting. This makes it increasingly difficult to get visibility outside of your audience. Social media ads allow you to overcome this obstacle. Take advantage of this opportunity to clearly present your products or services to this potential customer.</p>
<h2>How to create an effective advertising campaign?</h2>
<p>To maximize the results of your advertising investment, it's essential to carefully plan each step of your campaign. Here are some tips on how to do this.</p>
<h3>Define your message and target audience</h3>
<p>In order for your advertising campaign to achieve its goals, it's crucial to know what message you want to convey and who you want to address. Identifying that ideal customer will help you create ad content that will grab the attention from the right audience, increasing your chances of success.</p>
<h3>Choose the right platforms for your business</h3>
<p>You don't have to be everywhere! Depending on your target audience and the message your campaign will convey, focus your efforts on the most relevant social networks. For example, if you offer consulting services to large companies, LinkedIn is a great option. If your services are aimed more at young self-employed workers, Meta's platforms could be more relevant avenues.</p>
<h3>Select the right objective for your campaign</h3>
<p>When setting up your campaign, it's important to select the right goal based on your desired goal. Want to generate sales in your online store? Opt for the sales target. Do you want to collect information on leads? Choose the prospecting objective. This will allow social media algorithms to optimize the delivery of your ads to the people who are most likely to respond to your call to action.</p>
<h3>Create a sales funnel</h3>
<p>Every prospect must go through a conversion funnel before becoming your customer. Make sure you're running ads that are tailored for every step, from discovery of your business to conversion. For audiences who are new to you, produce compelling content that sparks curiosity and makes them want to learn more about you. For the community that already knows you, design ads that build your credibility and get them to take action.</p>
<h3>Get professional help</h3>
<p>Have you watched tutorials and read articles, but programming a social media advertising campaign still seems very complex or intimidating? Let a specialist guide you through the process who can guide and advise you in order to optimise your investment.</p>
<h2>The type of content should you include in your ads to attract new customers</h2>
<h3>Offer a free digital product</h3>
<p>Growing your <a href="https://fr.momenteo.com/blogue/ne-sousestimez-pas-le-pouvoir-des-infolettres">newsletter</a> subscriber list through social media advertising is possible! Advertise a free tool or an exclusive digital product, such as a guide, template or video, in your ad. This type of content grabs attention and encourages potential customers to provide you with their email address. Once these contacts have been collected, you can continue to engage them with personalized and relevant content.</p>
<h3>Offer a promotion or free trial</h3>
<p>It's a well-known fact: we like to save! Offer a limited promotion or free trial to allow consumers to discover your products or services. This offers them a chance to see for themselves the value of your offer. This type of advertising, often associated with a sense of urgency, tends to generate an excellent conversion rate.</p>
<h3>Collaborate with content creators</h3>
<p>When a content creator shares their positive experience with a product or service, their community is more likely to engage with it. Collaborating with a creator whose values and style match your brand could have a great impact on your advertising campaign. Thanks to its credibility, its followers will be more likely to interact with your content and explore what you offer.</p>
<p>Social media advertising is a must-have asset to propel your business to new heights. By targeting the right audience and offering relevant content, you will maximize your chances of success. Discover <a href="https://fr.momenteo.com/blogue/5-facons-de-trouver-de-nouveaux-contrats">5 more ways</a> to find new business and continue to grow your customer base with effective methods.</p>
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<p>Roxane has always written and dreamed of making a living from her pen. Now a web editor, proofreader and author, we can say that it's mission accomplished!</p>