5 Things You Should Think About Your Web Marketing
<p>You finally decided to become a freelancer or a self-employed worker. You had this dream for so long. You are ready and you already have some interesting projects. You did fill all the administrative paperwork too. However, did you take the time to think about your web marketing? Here are 5 web marketing things you should not neglect when starting as a freelancer.</p>
<h3><strong>Do you have a website?</strong></h3>
<p>First, do you have your own website? It should be one of your priorities when you become your own boss. Why? To start with, there are millions of searches made every day on search engines. It would be a shame to walk by some potential customers because you are not online. To have your own website also allows you to gather all your company’s relevant information at the same place. It is then important to have an “About us” and a “Contact us” page, as well as a page where you describe your services and products at least.</p>
<p>Now, it is even easier to have your own website. You can ask an agency, a graphic designer or even do it yourself with web editors like <a href="https://en.webself.net/" target="_blank">WebSelf </a>(it is Canadian!) If it is an interesting option for you, we suggest you read our article <a href="https://www.momenteo.com/blog/5-tips-for-creating-an-awesome-website" target="_blank">5 tips for creating an awesome website</a>.</p>
<h3><strong>Why not have a blog?</strong></h3>
<p>If you are going to have a website, you should have a blog too! There are many reasons why <a href="https://en.webself.net/blog/2019/03/11/is-it-still-pertinent-in-2019-to-have-a-blog" target="_blank">it is still relevant to have a blog in 2019</a>, even with the huge quantity of blogs on the Internet. A blog can help your website indexing because besides increasing the number of indexed pages, this brings new content to your website which is something Google likes. Moreover, the more you will write about a specific topic (related to your work preferably), the more you will increase your authority and credibility on this topic. Look to answer your potential customers’ needs. One of them could find you with one of your articles! Would not it be a thing to do during an off-peak period?</p>
<h3><strong>Do not forget your social media!</strong></h3>
<p>It is not because you have now your website that you should avoid social media. On the contrary, your website and your social media must work together. You should ask yourself this question first: who are your services intended for? Is it for teenagers, young professionals or retired people? According to the answer, you should focus on some specific social media. What young people like is probably not the same as older people. In addition, if you work in a more artistic field of activities, for instance, if you are an artist, a cook or a photograph, you should be on social media where you can show what you do such as Pinterest or Instagram. In short, your social media, whether it is Facebook, Twitter, Instagram, Pinterest or SnapChat, can help you create a community related to your business and your talents, as well as helping you increase your visibility.</p>
<h3><strong>Have you thought about Google My Business?</strong></h3>
<p>On another topic, did you take the time to have your own Google My Business page? No? Do you even know what it is? Google MyBusiness is the business listing located right when someone looks for a specific business on Google. You can then have access easily to information such as the open hours, the address, the website, but mostly to customers’ evaluations. It is specifically this last data that you look for when looking for a business. It can create a trustful relationship very quickly or the opposite. Once your Google My Business page is activated, you will be able to fill it with all your information.</p>
<p>But is it complicated to have its own business page on Google? No, it is quite simple and it is free! The inscription process is easy to fill out but you first need to have a Google account to have access. You can subscribe your business directly on the <a href="https://www.google.com/business/" target="_blank">Google My Business website.</a> Take the few minutes to create your Google My Business page because it is worth it.</p>
<h3><strong>Associations and collaborations you will not neglect!</strong></h3>
<p>There is one last thing we want to talk about today regarding your web marketing if you already have your website. We invite you to be on different association pages or to do collaborations with other websites. Why? In summary, the more you have paths that can bring people to your website, the more it will be well indexed. Start by looking at associations, chambers of commerce, freelancer groups, and then see if you or your website could be present on their website. Then, expand your visibility by writing articles for other blogs (especially if you are now a blog expert with your own blog). These actions over time will help you increase your credibility and your authority in your field of activities.</p>
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<p>In conclusion, these 5 elements can help you find potential customers, as well as increasing your notoriety. Your web marketing is something to not neglect when you start your own business. You do not need to do everything at the same time, however, your website must be your priority. It would be better if it is online when you leap. For the rest, work on your marketing when you have time and write your blog articles during off-peak periods. We wish you a lot of success!</p>
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