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<p><em>If you are a freelancer, you likely already know that it is essential to have an online presence. It can help you find potential clients and convince them to work with you. Do you know what we should see on a freelancer website? We found eight elements that can help you increase your credibility and show your professionalism.</em></p> <p></p> <h3>Is it necessary to have a website?</h3> <p>Before we start, you might ask yourself if a website is necessary if you are a freelancer. The answer is no. It is possible that with your network, you can earn enough money without needing an online presence.</p> <p>However, a website can be a relevant tool if you are looking for new contracts or just started your own business. First, it allows you to gather all the information about you, your expertise, and your services in the same place. Then, with the <a href="https://www.momenteo.com/blog/introduction-to-search-engine-optimization-seo" target="_blank">help of SEO</a>, it can help you to be found more easily by potential clients. We must also add that a website is often seen as more professional than a simple social media page.</p> <p></p> <h3>8 Elements that should appear on the website of a freelancer</h3> <p>If you want to create a website but need help figuring out where to start, here are some relevant suggestions for freelancers.</p> <p><strong>Your brand image</strong></p> <p>You should use your brand image components on your official documents like your invoices, social media content, or your website. The <a href="https://www.momenteo.com/blog/the-brand-image-of-a-freelancer" target="_blank">brand image</a> includes the color palette, fonts, tone, logo, etc. It can help you be recognized more easily while showing your values. It is one of the essential things to have when you start as a freelancer.</p> <p></p> <p><strong>An unambiguous homepage</strong></p> <p>If you create a website, you need to pay special attention to the homepage. This page is often the first one seen by your potential clients. You must then be able to make a good first impression. On your website homepage, we should find a small presentation of yourself, your business, and your services. Then, add links and buttons to your website&#39;s other pages and sections.</p> <p></p> <p><strong>An about us page</strong></p> <p>You also need an about us page. It is the place that your potential visitors will visit to learn more about you, your experience, and your values. It is also the perfect place to stand out from other professionals in your field of activity. Indeed, do not hesitate to show your personality. Your potential clients might be looking for some authenticity. They likely prefer working with someone who seems to be a trustworthy collaborator than a robot.</p> <p></p> <p><strong>A page about your services</strong></p> <p>Among the elements we should find on a website, there is a page, or at least a section, that presents all your services. It is not enough to name them; explain what you do concretely and, more importantly, the benefits your potential clients will get. Take the time to answer all questions they could have and decide if you want to <a href="https://www.momenteo.com/blog/should-you-post-your-prices-or-not" target="_blank">post your prices or not</a>.</p> <p></p> <p><strong>Examples of past projects</strong></p> <p>Another way to make a great first impression and get the trust of potential clients is to add examples of past work directly on your website. Indeed, besides showing your expertise meaningfully, it will give an idea of what you can do. If you have a portfolio, do not hesitate to share it on your website.&nbsp;&nbsp;</p> <p></p> <p><strong>Satisfied clients&#39; testimonials</strong></p> <p>In the same vein, it would be wise to add testimonials of satisfied clients on your website. If your potential client does not know you or has doubts, it is a way to reassure them. If you already worked with other people and they are satisfied with your work, they are great chances that you will meet their needs too. Besides your website, you can share <a href="https://www.momenteo.com/blog/the-importance-of-customer-reviews-when-you-are-a-freelancer" target="_blank">customer reviews</a> on your Google My Business page or as content on social media.</p> <p></p> <p><strong>Your contact information</strong></p> <p>Of course, if you have an online presence, it is probably to increase your notoriety and get new customers. Consequently, remember to include your contact information directly on your website. You can add a contact form, links to your social media pages, or email address. The important thing to remember here is to ensure that your potential clients can communicate with you quickly.</p> <p></p> <p><strong>A tool to manage appointments</strong></p> <p>Finally, if you want to ease the life of your website visitors even more, allow them to make an appointment easily. Nowadays, many tools can help with this. From a link or a button, they can access your calendar and book a convenient moment without you having to do a thing. You should consider it, especially if you offer exploratory meetings or consulting.</p> <p></p> <p>In conclusion, if you decide to create a website, we recommend you include most of the mentioned elements. They will help you answer potential clients&#39; questions and show professionalism. With time, you might need to do some prospecting to ensure enough contracts. Remember to go to some <a href="https://www.momenteo.com/blog/networking-101" target="_blank">networking events</a> and meet other freelancers from time to time. A good network can make a huge difference. &nbsp;</p>