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Why you Should Separate your Personal and Professional Social Media Accounts

When people start offering products and services, many use their personal social media pages. This may work for a while; However, if you want to have a serious business, it's wise to take the time to create pages dedicated to your business. So, here's why you should separate your personal and professional social media accounts when you start your business. <h3>Gain credibility</h3> To start, if you want to look credible as a self-employed person or entrepreneur, create pages for your business. So, when you get customers that are not from your personal network, they can simply follow your business pages. Think about it: your customers don't need to know what you did with your family last weekend. They also don't need to have access to photos of your last vacation. As well, as time goes on, your community of customers will grow as more people become interested in your products. Having a company page will allow you to answer more easily to requests and publish suitable content than if you were using your personal account. Also, if you want to advertise on social media, most platforms require you have a business page or account. This is not to be taken lightly. Creating a business page is pretty easy on Facebook and Instagram. For Facebook, just click Pages and Create a Page. To access advertising, you will have to sign up to Facebook Business Manager. For Instagram, create a new account, then go into the settings to change your regular account to a business account. <h3> Separate your personal and professional life</h3> Many self-employed people and entrepreneurs will tell you that one of the most common problems is switching off. Because it's your business, many tend not to count hours. However, you need breaks and holidays like all other humans.  Here's another reason to separate your professional social media from your personal. It's easier to ignore notifications or private messages if you don't use your personal account for your business. So, you can decide not to respond in the evenings or on weekends while having access to your favorite social media. It is certain that you will be tempted to take a look from time to time, but rather follow a schedule so you don't feel obliged to monitor your pages 24 hours a day. This can quickly become tiring and most of the time your customers can wait until the next day or Monday to receive an answer. Before you even start your business, <a href="https://www.momenteo.com/blog/freelance-life-how-to-set-boundaries-">set your limits</a> and above all respect them. You most likely started your business because you wanted to do something you're passionate about or because your current job was no longer right for you. So, make sure that this new project does not become a prison. Don't forget to take time for yourself. <h3> Invite the people you care about to follow your business pages</h3> If you're afraid you won't have subscribers on your business pages, start by inviting those around you. Your friends and family often want to see you succeed and will do their best to support you. As a result, they can quickly become your best ambassadors and help you find customers. When you create your business pages, contact your friends and family to let them know about your new project. Mention that you now have a new Facebook, Instagram or LinkedIn page for your business.  Then don't forget to promote these pages on the web. This can be via Facebook groups or your website for example. Encourage your customers to follow you on social media if they want to be updated on your latest news, promotions, or contests. At first it can be frustrating to have few subscribers, but remember that on social media, quality is much more important than quantity.   <h3>Some tips for managing your business social media accounts</h3> If this is the first time managing your company's social media, here are some tips for doing it like a pro. Be where your target audience is One of the mistakes we see most often is that new entrepreneurs or self-employed people want to be on every platforms. That can take a lot of energy. Therefore, here's our advice: find out who your target audience is and ask yourself which social media they use the most. We recommend not being on more than three platforms when you start.   Use your brand image Your brand image should be used everywhere, whether it's on your website, ads or social media. This will help you be recognized and will give a professional touch to your publications. For those less familiar with this concept, be aware that a brand includes your logo, colors, fonts, style and values. It must be unique and represent you well. Follow various groups and pages If you want to stay on top of the latest trends or what's important to your target audience, take a moment in your week to check out what's going on. To do this, follow different groups or pages that interest those who might like your products. You may be able to offer your services, if allowed, and help these communities with your knowledge. Plan your content One way to save time on your social media is to plan your content. Most social media platforms allow you to create your publications in advance. Take the opportunity to create several at the same time and choose a publication date. This will allow you to focus on other tasks. If necessary, work with a specialist If you just don't have time or never have ideas for social media, why don't you just delegate the task? You can work with a virtual assistant or social media manager. Start by identifying your needs and hire someone to help you. In conclusion, should you separate your personal and professional social media? Our answer is clear: yes! Now that this question has been answered. Here is a new one: should you <a href="https://www.momenteo.com/blog/6-good-reasons-to-separate-your-personal-and-professional-finance">separate your personal and professional finances?</a> Regardless of your decision, it is often best to separate these two entities.

Ariane