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Networking Event: How to Prepare Effectively

Networking Event: How to Prepare Effectively

<p><em>If you are a freelancer or an entrepreneur, there are great chances you already know about networking events. It is the perfect place to meet other professionals and find business opportunities. But how can you stand out during these meetings? Here are a few tips on preparing effectively for a networking event.</em></p> <p></p> <h3>Reminder: Why participate in networking events?</h3> <p>Whether you have a few or many years of experience as a freelancer or entrepreneur, you may have never been to a networking event. It may indeed feel intimidating, especially if you are an introverted person; however, there are several benefits to going to these meetings.</p> <p>First, a networking event is a business opportunity where you can find partnerships and relevant projects. It is also the perfect opportunity to increase your professional network. We never know who could need your services or recommend you to others.</p> <p>Then, it is essential to remember that it can be challenging to manage a business. For many, being a freelancer rhymes with being alone. Consequently, do not hesitate to participate in relevant events in your area to meet other professionals who live a similar reality. It will change your routine and help your mental health.</p> <p></p> <h3>How do you prepare for a networking event?</h3> <p>Now that we know more about the advantages of participating in a networking event, how can you ensure you make a good first impression? To <a href="https://www.momenteo.com/blog/networking-101" target="_blank">network successfully</a>, you need to prepare yourself beforehand.</p> <p></p> <p><strong>Do some research about the event and the participants</strong></p> <p>Often, information is key! If it is your first networking event and you feel nervous about meeting strangers or going to a place you do not know, take the time to do some research. For example, see how you can get there and if there are parking spots. Also, if you can, you can research the other participants. This way, it might be easier to know more about their field or topics that could interest them.</p> <p></p> <p><strong>Find an objective</strong></p> <p>To improve your networking experience, you do not need to talk to all participants. Instead, find a realistic objective. It could be relevant if it is your first networking event or you feel uncomfortable meeting strangers. You could aim to talk with three people or give your <a href="https://www.momenteo.com/blog/the-importance-of-the-business-card" target="_blank">business card</a> to someone interested in your services. Start with a small objective and choose a more challenging one at the next meeting.</p> <p></p> <p><strong>Prepare your pitch</strong></p> <p>During a networking event, what will you answer if someone asks you who you are and what you do for a living? Since they are basic and popular questions, knowing what you will tell them could be crucial. Of course, you are there to promote your business and services; your pitch must be interesting and short. If needed, write some key sentences on paper and keep it as a reminder.</p> <p></p> <p><strong>Think about questions and discussion topics</strong></p> <p>Similarly, it could be relevant to have a few questions and discussion topics in mind. It is not enough to present yourself; often, you must take the time to discuss with other participants. You can ask what they do and why they are here, but get their interest by asking why they chose their field or what they are working on currently. You can also benefit from this opportunity to ask for advice if you have just started your own business.</p> <p></p> <p><strong>Have some business cards</strong></p> <p>Business cards remain an important tool for networking events. Of course, to avoid them finishing in the garbage, only give them to people who seem interested or ask for them. Here is a small tip: After the meeting, take the business cards you received and add the professional to your LinkedIn. This way, you will be able to stay in touch with the people you met more easily. Remember to <a href="https://www.momenteo.com/blog/selfemployed-dont-neglect-your-linkedin-page" target="_blank">optimize your LinkedIn pag</a>e before a networking event.&nbsp;</p> <p></p> <p><strong>Aim for a well-groomed appearance</strong></p> <p>Whether it is a high-end event or something casual, we recommend you aim for a well-groomed appearance. Regarding this, no need to come in a tuxedo or a cocktail dress; choose clothes that make you feel good and are comfortable. It may encourage other participants to talk to you. And if you take the time to research the event, there are great chances you will have an idea of what you need to wear.&nbsp;</p> <p></p> <p><strong>Talk to your friends</strong></p> <p>If you are timid or intimidated by networking events, why not ask your friends to accompany you? Whether they are entrepreneurs or not, everyone needs to have a great network of contacts. This way, you will have someone to talk to if you feel uncomfortable discussing with other participants.&nbsp;</p> <p></p> <p>In conclusion, it may seem challenging to attend a networking event, but it remains a great opportunity to find interesting clients and projects; however, to achieve this, it is necessary to prepare yourself accordingly to make a good first impression. But how can you know when will be the next meetings? Do not hesitate to contact your area&rsquo;s <a href="https://www.momenteo.com/blog/why-become-a-member-of-a-chamber-of-commerce" target="_blank">chamber of commerce</a> since they often organize events. Good luck!</p>

Ariane