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<p><em>I just finished watching a Breaking Bad and Better Call Saul marathon, and one of my favorite characters remains Jimmy McGill, better known as Saul Goodman. Saul is an independent lawyer who gets into and out of many problematic situations. In this article, let us present you winning strategies for entrepreneurs and freelancers, based on the character of Saul Goodman.</em></p> <p></p> <h3>5 Saul Goodman strategies for entrepreneurs</h3> <p>Of course, if you have watched the shows, there are great chances that you know that Saul is not always trustworthy. He likes to play with the law and use gimmicks to get what he wants; however, he always knows how to face challenges.</p> <p>If you are an entrepreneur or a freelancer, here are five ways to be inspired by Saul Goodman to be successful.</p> <p></p> <p><strong>Get a great team</strong></p> <p>Where does the strength of Saul Goodman come from? Whether in Breaking Bad or Better Call Saul, the independent lawyer can count on a great team of professionals to achieve anything. Indeed, Saul is surrounded by several experts. For example, Kim and his brother Charles can help him with legal questions, Michael and Huell with covert operations, etc.</p> <p>It is not because you are a freelancer and work alone most of the time that you do not need the help of other professionals. Indeed, it is recommended that you have an accountant or a financial advisor to guide you with your business finances. You might also need a mentor, coach, or <a href="https://www.momenteo.com/blog/interview-with-a-virtual-assistant" target="_blank">virtual assistant</a>. In sum, do not hesitate to look for help and resources.</p> <p></p> <p><strong>Target a niche and neglected clientele</strong></p> <p>Similarly, one of Saul&rsquo;s biggest strengths is his capacity to find a target market that is both niche and neglected. Everybody might need a lawyer someday, and Saul understands this perfectly. Unlike other important law firms, he looks for types of clientele that might seem less attractive, like retired people and criminals. It allowed him to stand out and <a href="https://www.momenteo.com/blog/how-to-find-your-first-customers" target="_blank">find his first clients</a> quickly.</p> <p>When you start your business, it is not necessary to define a super precise target clientele; however, it is recommended that you have an idea of the people who could benefit from your services. For example, if you are a business photographer, you will likely promote your company differently than if you were a wedding photographer.</p> <p></p> <p><strong>Stand out from other professionals</strong></p> <p>If I ask you to imagine a lawyer, you will likely think about someone wearing good-looking and professional clothes. As time passes, we notice that Saul wears more colorful suits. It is not unlikely that he will wear a yellow tie with a pink shirt. In any case, he knows how to catch people&rsquo;s attention and stand out from other lawyers working at the courthouse.</p> <p>Once again, there is no need to wear bright colors to stand out from other professionals in your field. Instead, ask yourself what makes your business unique. Is it your expertise or training? Is it your values or the quality of your work? Also, it is essential that you use brand elements that represent you well.</p> <p></p> <p><strong>Provide great service</strong></p> <p>Saul Goodman has several flaws, but one of its primary qualities is his impeccable service. Whether you are an older person living in a retirement home or a member of the Mexican cartel, Saul will do everything he can to help you. He will take the time to listen to and visit you and might even accept crossing a desert if needed.</p> <p>You likely already know the importance of providing excellent quality service if you are an entrepreneur, but remember that a satisfied client can recommend you to others. Word of mouth is one of the most effective ways to make yourself known and get contracts. As Michel said in his <a href="https://www.momenteo.com/blog/portrait-of-a-freelancer-michel-bouchard" target="_blank">Portrait of a Freelancer interview</a>, think about underpromising and over-delivering, especially when starting your business.</p> <p></p> <p><strong>Promote yourself</strong></p> <p>Finally, like Saul Goodman, do not hesitate to promote yourself. Saul did not hesitate to use his face and name everywhere to increase his notoriety, even when his name was Jimmy McGill. He even purchased a giant billboard downtown to promote his law firm. Nonetheless, we can recognize him easily in his television ad campaigns or promotional objects.</p> <p>There are several ways to promote your business nowadays. First, you can aim for an online presence by being active on social media and having a website. You can participate in many activities, like conferences, training courses, and <a href="https://www.momenteo.com/blog/networking-101" target="_blank">networking events</a>. Paying for ad campaigns is also an option.</p> <p></p> <p>In conclusion, whether you have watched Better Call Saul or Breaking Bad or not, Saul Goodman remains a character who knows how to face any situation; however, to achieve this, he needs allies, is not scared of standing out, and provides more than what an average lawyer would. He is still a morally questionable fictional character, but his strategies can help you succeed.&nbsp;</p>