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<p><em>How can you convince a potential customer to choose you? You can take the time to meet them to present your offers, but did you ever think of using customer reviews? Your satisfied clients&rsquo; testimonials can make a significant difference, especially when you just started as self-employed or as a freelancer. Let us see this more closely.</em></p> <p></p> <h3>Why customer reviews are important</h3> <p>Nowadays, whether you are looking for a restaurant, a plumber, or an invoicing software, you will likely take the time to look for reviews before you make up your mind. Your potential customers will do the same, especially if they do not know you.</p> <p>When you become a freelancer, chances are that you have yet to be known or do not have a substantial network. Your potential clients want to ensure that you are a reliable professional who will do the work and understand their needs. Displaying testimonials of past clients could help you get their trust more easily.</p> <p></p> <h3>Where should you display your customer reviews?</h3> <p>When you have positive reviews or clients willing to give feedback, where can you display everything? Here are three relevant suggestions, although you can use these testimonials elsewhere if needed.</p> <p></p> <p><strong>On your website</strong></p> <p>First, if you are a freelancer or self-employed and already have a website that is indexed on search engines, it is essential that we can find testimonials of satisfied clients there. You can display them directly on your homepage or a landing page to convince your potential customers to contact you or take action.</p> <p>If you check <a href="https://www.momenteo.com/" target="_blank">Momenteo&rsquo;s homepage</a>, we added a few testimonials of our clients and a link to our Capterra page where users can leave their reviews on our invoicing software. We want to show that Momenteo is used and liked by its users to convince our potential clients to try our tool.&nbsp;</p> <p></p> <p><strong>On social media</strong></p> <p>Whether you are active on LinkedIn, TikTok, or Facebook, if you have an online presence on social media, it would be relevant to display testimonials there. Since all social media platforms have their specificities, use your creativity to share the reviews.&nbsp;</p> <p>If you have a professional page on Facebook, your clients can leave a review there. Remember to thank them and answer all comments, especially if it is a review from <a href="https://www.momenteo.com/blog/how-to-deal-with-an-unhappy-customer" target="_blank">an unhappy customer</a>. Writing them back will show that you take at heart offering an excellent service.</p> <p></p> <p><strong>On Google My Business</strong></p> <p>Another useful free tool to display customer reviews is your Google My Business page. Besides giving relevant information like your address or open hours, there is a section where people can leave a comment.</p> <p>Let us say that you are a photographer with your studio. If you fill up your Google My Business profile and link it to your website, when someone looks for a photographer in your area, there are great chances that you will appear in the results. Moreover, the more positive reviews you have, the more you will be able to stand out from the competition. Pay special attention to your My Business page!</p> <p></p> <h3>A few tips on how to get customer reviews</h3> <p>Now that you know the importance of customer reviews and how to use them, here are three little tips to help you encourage your clients to leave a testimonial. The testimonial of a satisfied customer is highly valuable.</p> <p><strong>Add it to your invoices</strong></p> <p>You probably send an invoice to your customers when you finish a job. Consequently, why not take advantage of this situation to leave a note directly on your invoices? It can be as simple as: do not hesitate to share your thoughts on my services on Facebook and Google!</p> <p>On Momenteo, when you create an invoice, you can add a note at the second step.</p> <p><strong>Contact them directly</strong></p> <p>Besides adding a mention to your invoice, you could send a message to your clients regarding this when the job is done. You can write that you enjoyed working with them and that leaving a comment could greatly help you.</p> <p>Of course, only send this request to clients who seem to be satisfied with your services.</p> <p><strong>Use the reviews to create content</strong></p> <p>Another way to encourage your clients to leave a testimonial is to use it to create content. It is common to see professionals publish reviews of their satisfied clients directly on their social media pages. Ask them how your products and services had a positive impact and share their answers.</p> <p>Regarding this, Momenteo meets freelancers every two months to learn about their experience. We also take this opportunity to ask them what they like about our invoicing software. If you want to read more about their tips, do not hesitate to discover &ldquo;portrait of a freelancer&rdquo; series on <a href="https://www.momenteo.com/blog/" target="_blank">our blog</a>.&nbsp;</p> <p></p> <p>In conclusion, testimonials of satisfied clients can be great allies, especially when you start as a freelancer or self-employed. Besides showing your credibility, it will allow you to get your potential clients&rsquo; trust more quickly. Therefore, as soon as you have your first contracts, ensure to have reviews to display them everywhere. Moreover, do not forget to aim for a <a href="https://www.momenteo.com/blog/the-brand-image-of-a-freelancer" target="_blank">strong brand image</a> to show your professionalism. Good luck!</p>