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<p><em>We know that there are many things to consider when we decide to become freelancers or entrepreneurs. We must define our prices, build a good network, promote our services, and send quotes. But what about branding? Does a freelancer need a logo when they start their business? Let us examine this more closely.</em></p> <p></p> <h3>The benefits of having a logo when we are a freelancer</h3> <p>Let us start with the beginning: What are the benefits of having a logo when we decide to become freelancers? Can it make a real difference when we look for our <a href="https://www.momenteo.com/blog/how-to-find-your-first-customers" target="_blank">first clients</a>?&nbsp;</p> <p></p> <p><strong>A touch of professionalism</strong></p> <p>First, a logo can give a touch of professionalism to your business. Indeed, a freelancer who did not take the time to consider the elements of their branding can look amateur, which could repel some potential clients. For example, would you hire a lawyer with a professional logo or one who does not have one? Which option seems the most credible?</p> <p></p> <p><strong>An opportunity to show your values</strong></p> <p>Moreover, a logo is also an opportunity to show your values and colors. For this reason, we need to take the time to choose all the visual elements to ensure that the final result is representative. You likely want to attract clients who share the same values. Since your logo is like an ambassador, it is the perfect moment to present yourself with a simple symbol. Remember that a picture is worth a thousand words!</p> <p></p> <p><strong>An opportunity to stand out</strong></p> <p>Also, a logo can surely help you stand out, especially if you work in a competitive field. With a good-looking representative logo, you can catch people&#39;s attention more efficiently, which can be vital if you work in design or need to use your creativity. For example, a graphic designer&#39;s logo should reflect their style or work.</p> <p>Thus, is it necessary to get a logo when you start as a freelancer? As is the case with a website, the simple answer is no. Several professionals get contracts and clients without a defined <a href="https://www.momenteo.com/blog/the-brand-image-of-a-freelancer" target="_blank">brand image</a>. However, as we have seen, a logo can give you a hand and some credibility, which can be essential when you launch your business.</p> <p></p> <h3>Who can create your business logo?</h3> <p>Now, who can make your business logo? There are many options. First, if you are a creative person, why not try to create it yourself? Whether it is by using Illustrator or an online tool like our partner <a href="https://www.freelogodesign.org/" target="_blank">FreeLogoDesign</a>, you will likely end up with something satisfying.&nbsp;</p> <p>If, on the contrary, you do not feel comfortable, you can work with another freelancer or an agency. Start by looking for styles you like, check portfolios, and then ask for quotes. You will quickly see that prices may vary from one professional to another. Also, spending thousands of dollars even before launching your business is unnecessary. Having a first logo and getting a better version is possible when you have enough money.</p> <p></p> <h3>Where can you use your logo?</h3> <p>What can you do with a business logo once you have one? We have created a list of places where you should use your new emblem. Remember to display it everywhere to ensure people can link it to you.</p> <p></p> <p><strong>On your website</strong></p> <p>A website is the basis of your online presence. Consequently, it is natural to use your logo there. Whether it is in the header, footer, or as a Favicon, use your emblem proudly. Here is a tip: for better results, use a PNG or vector version of your logo on your website. You must avoid displaying a blurry logo.</p> <p></p> <p><strong>On your social media pages</strong></p> <p>Another popular place is social media. Indeed, all your professional pages should have your logo as the profile picture. You could also benefit from this opportunity to add your logo to your various posts to be recognized easily. Finally, according to the platform, ensure your business logo looks good in a square and a circle.</p> <p></p> <p><strong>On business cards</strong></p> <p>Business cards are still relevant today, especially if you participate in <a href="https://www.momenteo.com/blog/networking-event-how-to-prepare-effectively" target="_blank">networking events</a>. Besides displaying all your contact information, your logo should also be used there. If you want a more minimalistic look, you can always display your business logo on the back of your cards.</p> <p></p> <p><strong>On promotional objects</strong></p> <p>Some freelancers and entrepreneurs like to use promotional objects as marketing tools to increase their notoriety. If this is your case, displaying your business name and logo would be essential. Depending on the printer&#39;s needs, you might need a high-resolution version of your logo.</p> <p></p> <p><strong>On official documents</strong></p> <p>Finally, since your logo is associated with your professional credibility, it would be important to display it on all your official documents, such as your quotes, invoices, and <a href="https://www.momenteo.com/blog/the-importance-of-having-a-good-contract-of-services" target="_blank">contracts of service</a>. Add it to the header and make sure everything looks nice, even on black-and-white documents.</p> <p></p> <p>In conclusion, we have seen several advantages to having a logo when we are freelancers and entrepreneurs. Besides increasing our credibility, it allows us to show our personality and stand out. Once you have your emblem, it is essential to use it at all relevant places.</p> <p>Do you wish to show your colors and creativity more? Find out how you can <a href="https://www.momenteo.com/blog/4-ways-to-personalize-your-invoices" target="_blank">customize your invoices</a> in Momenteo.</p> <p></p>