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Don't Underestimate the Power of Email Newsletters

You probably receive all kinds of email newsletters per week. Whether it's your favorite store, your pharmacy or the airline agency you booked your last vacation with. It seems that everyone uses the newsletters except you. Does it seem too complicated to do? Is it because you don’t know what to say to your readers? There are several reasons why you should consider using this tool to build customer loyalty or increase sales. Let's take a closer look. <h3> Why Should I Use an Email Newsletters?</h3>  Newsletters can seem intimidating for a freelancer or self-employed person. However, this is still a marketing tool that can easily allow you to communicate with your customers. In a time when organic reach is becoming increasingly scarce on Facebook, newsletters are one of the most effective marketing strategies to reach your audience. Since these people already know you or already have an interest in your business, distributing newsletters usually yields good results.   There are several reasons why you might need to contact your customers. This can be to announce a promotion, a new service that you offer or to tell them about your latest articles and advice. You don't have to send them a newsletter every week. Decide when it's relevant to contact them and be careful not to harass them if you don't want them to unsubscribe! A newsletter is a marketing tool that complements your social media. This allows you, among other things, not to be forgotten by your customers and in turn keep them. <h3> How do I Create a Newsletter?</h3>  Believe us when we say, it's not that difficult to create your own newsletter. Even if you don't have any programming or graphic design talent, it only takes a little patience and a few steps. Don't hesitate to start looking at which newsletters you open and why. What attracts you? What drives you to click on the links? You need to reproduce this same feeling in your newsletters so that they can be opened by your target audience. Create Your List The first step in creating your newsletter is to have a list of email addresses you are going to send it to. There are a variety of ways to do this, but keep in mind that you should have permission before sending them out. You can simply contact your current customers to ask if they would like sign-up for your newsletter to receive your ads and promotions. You could also put registration forms on your website or encourage people to sign up via your social media. Why not give a small gift in exchange for signing up for your newsletter? Many companies offer e-books or discounts on their customer’s next purchase for example. Finding the Right Platform If you need assistance with making and sending your newsletters, you can opt for sending solutions. There are all kinds and for all needs. Many also offer free options to get started. Here are three companies that are known in the field - there are dozens!  Mailchimp Mailchimp is probably one of the most well-known and used sending solutions in the world. However, you should know that this option is only available in English and is free up to 2000 contacts. As well, you can opt for a subscription that meets your needs.  Sendinblue  Sendinblue is a French sending solution that offers several different models of newsletter. This option also allows you to segment your contacts into multiple lists from the start. The free version also allows you to have as many contacts as you want but has a limit of 300 emails per day. Benchmark Email  Benchmark Email is an American sending solution with a French language option. Several basic templates are available to help you create your newsletter. With this option, you can send 250 emails per month for free with an unlimited number of basic contacts.  In short, don't hesitate to try several to find the one that really works for you. Find the Reason  Once you have your subscriber list and you've chosen your emailing platform, it's time to find out why you'd like to contact your customers. Is it because you would like to boost your sales with a promotion? Is it to encourage your customers to book in advance? Is it to talk to them about a new service that you are going to offer or training that you are going to organize? Try to have one reason for each newsletter. It should not be too long because most people won’t take the time to read it in full. Don't hesitate to use call-to-action buttons to encourage your audience to achieve your chosen goal like register for training, visit your website, go and like your social media pages. Choose the Right Hook Your newsletter may have the most beautiful design or the offer of the century, but if your hook is not of interest to your customers, they simply won't open your newsletter. The hook is the subject of the email. You only have a few words to convince your readers to open what you sent. Since you compete with all the other newsletters your audience receives daily, you need to find a way to stand out. Be original and try to meet your customers' needs right from the hook. If you don't know where to start, look at this article containing 51 successful catchphrases. There will likely be some that catch your eye. Analyze Your Results Once you have sent your email newsletters, you still have one more thing to do before you start thinking about your next one. We strongly advise you to look at the statistics and analyze them to know which content worked best. Take note if all emails were successfully sent, the opening rate, click-through rate and the number of churns. This extra step will greatly improve your performance over time. It will allow you to create more efficient newsletters and better meet the needs of your customers.    In conclusion, we hope to have convinced you to use newsletters as a work tool. In addition to helping you stay in touch with your customers, it can certainly help you boost your sales. Make sure you offer interesting content, your text is eye-catching and flawless, and analyze your results. We are sure that after a few times you will be more comfortable and get good results. Enjoy creating!

Ariane