Profile of a Freelancer - Genevieve Boucher
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<p>Freelance Profile - Meet inspiring people who have chosen to earn a living by being self-employed. Through a very humanistic perspective, discover their story, unique lifestyle, and challenges.</p>
<h3><strong> 1- Tell us about yourself</strong></h3>
<p> I am a graphic designer and founder of Hoola Studio.</p>
<h3><strong> 2- Where does your immense passion for your profession come from?</strong></h3>
<p>For as long as I can remember, I always have liked to create. It was then clear to me that I would live from this. When I was 14, I discovered a new profession: graphic designer. It was perfect for me, I would create and earn money at the same time! I went to college in graphism at the Cégep de Sainte-Foy in 1995 and finished in 1998. I am a graphic designer since then and I still love it! Yes, already 21 years! Ouch!</p>
<h3><strong>3- How did you become self-employed?</strong></h3>
<p>In 2010, I was dreaming of becoming self-employed. Then, the business I was working for merged with another one where I did not want to be. After 13 years of work in an agency, on the morning of a January 3rd, I was exhausted. I could not even walk.</p>
<p>It is at this moment that I had to take a break. My doctor was very clear on the fact that I needed some time to rest. It is at this moment that the diagnosis felt: generalized anxiety. I was living with it for so long and we FINALLY found what was wrong. 4 months and a half later, I had an opportunity to work as a freelancer 3 days per week at a pharmaceutical business. I then understood that it was the right moment. I took the great leap!</p>
<h3><strong>4- What is the most difficult part of self-employment?</strong></h3>
<p>Being paid! It is the main inconvenience of being self-employed. But since I use Momenteo, it is way easier to make follow-ups. It is simpler and more efficient!</p>
<h3><strong>5- Which part of being self-employed do you like the most?</strong></h3>
<p> The freedom! It is only my customers and I. No boss! No fixed schedule! I must admit that I like this a lot!</p>
<h3><strong>6- Tell us about your work routine</strong></h3>
<p>I love animals and my work routine starts with them. I let my pugs Emmett and Georges out and feed my beautiful cat Minie. Then my dogs eat. I prepare my coffee and then up to work! </p>
<p>I start by reading my emails, I look at my daily schedule on Asana and I update it. Then, I create. These days, I work on a lot of packing projects with my customers. I love it!</p>
<p>I try to finish working at 6 p.m. maximum to have a healthy lifestyle. It also helps me to manage my anxiety. Since I work from home, I’m feeling a lot better.</p>
<h3><strong>7- What are the online tools you could not live without</strong></h3>
<p>For design: Adobe Suite (Photoshop, Illustrator, and InDesign)</p>
<p>For web: Wordpress and DIVI builder</p>
<p>For management: Asana and Google tools (Calendar, Drive, etc.)</p>
<p>For accounting: Momenteo, of course!</p>
<h3><strong>8. How did you learn about Momenteo and how long have you been using it?</strong></h3>
<p>I discovered Momenteo 2 years after my start as a self-employed worker. I use it since then. I had enough of my Excel files and the invoices I did myself. When I noticed that it was a product from Quebec, I was convinced right away! To be honest, however, I do not remember how I discover this app. </p>
<h3><strong>9- What makes Momenteo different from other accounting programs?</strong></h3>
<p>It is made here, by people from here, for self-employed workers from here! It is the main difference, in my opinion. </p>
<h3><strong>10- How do you find your new customers?</strong></h3>
<p>I work on my networking! It is always the best way to find new projects. I must admit, however, that my blog and my professional Facebook page bring me a lot of requests too.</p>
<h3><strong>11. What are your tips for someone who would like to get into freelance?</strong></h3>
<p>The first thing to do is to build a list of questions, find a good accountant (not an aunt that makes tax reports once in a while) and ask him all your questions. An accountant is expensive but it will help you save a lot of time and money. I promise!</p>
<h3><strong>12. Which project are you most proud of?</strong></h3>
<p>Café La Maison Smith’s branding! But also the packaging of the Lökkö dressing now available at Simons!</p>
<h3><strong>13. Do you have any big plans for this fall/end of the year?</strong></h3>
<p>Yes! Three websites, a magazine, a 20-page guide, packaging for 4 different customers, website updates, a flyer, a poster, and follow-ups. All this including an update of my website. There will be more, as always.</p>
<h3><strong>14. How Can We Contact You?</strong></h3>
<p>On my website, of course: <a href="https://hoola-studio.com/" target="_blank">hoola-studio.com</a> or by email at <a href="mailto:info@hoola-studio.com">info@hoola-studio.com</a>. Feel free to contact me!</p>
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